MEET THE FOUNDER
Celebrity hair stylist Chad Maxwell, renowned for his work with talent like Amelia Gray, Kaya Scodelario, Amelia Dimoldenberg, Cat Deeley and Erin Doherty always had a dream to expand his influence in the beauty industry and share his vision for great every day hair with a wider audience. ‘Hair is already our best accessory so it felt natural to create something that celebrated that and that was how Loxx Hair Inc. was founded’, explains Chad. Drawing from his extensive experience in high-fashion styling and editorial shoots, Chad’s aim was to offer chic, functional hair clips that blend professional quality with a unique aesthetic.
With years of hands-on experience styling some of the world’s most recognisable faces, Chad Maxwell has developed a deep understanding of what truly works when it comes to hair accessories. Drawing from countless hours on set, backstage, and in the salon, he’s poured his expertise into designing the perfect hair clips—ones that combine strong hold, comfort, and timeless style. From the spacing of the teeth to the strength of the hinge it’s his professional knowhow that sets Loxx Hair Inc. apart from other claw clips.
HAIR INCLUSIVITY
At Loxx Hair Inc., inclusivity is at the heart of our design. Our hair clips are crafted to suit all hair types—whether your hair is curly, straight, thick, fine, or textured. Designed for both function and style, they hold beautifully and look effortlessly chic, no matter your hair’s length or texture. Because everyone deserves to feel confident and look great, just as they are.
What makes Loxx different?
Created by a professional stylist, here’s what makes Loxx Hair Inc. stand out from the crowd.
Following the curve
Created with curved teeth to prevent less damage and pressure to the hair and scalp.Unlike traditional straight-toothed clips that can dig into the scalp or cause breakage by applying uneven pressure, curved teeth follow the natural shape of the head. This reduces strain on the hair, minimises hair breakage and increases all day-comfort.
All grip, no slip
Regular clips often slide out easily or have to be adjusted constantly, especially on fine or silky hair. A non-slip grip keeps the clip in place all day without causing tension that can lead to discomfort, pulling or headaches.
Hinging on the details
Standard clips can break easily, struggle to hold thick, voluminous hair and may break under pressure. Our extra strength hinge provides extra flex and strength, ensuring a secure hold for all hair types.
Added bite
Extra teeth = extra comfort. We’ve worked on finessing our designs for the triple flower clip by adding in extra teeth. This means our clips are engineered for comfort - ultra-light and contoured to reduce pressure. Heavy or poorly shaped clips cause discomfort, especially after they’ve been worn for hours.
BUILDING MORE THEN A BRAND: THE LOXX HAIR INC. VISION
At Loxx Hair Inc., we’re not just creating hair accessories — we’re building a movement. From day one, our dream has been to go beyond products and build a community — a space where people feel seen, heard, and genuinely valued. We believe that beauty is more than just appearance; it’s about confidence, connection, and feeling like you truly belong.
That’s why we’re passionate about creating a brand that invites everyone in. Whether you’re a loyal customer, a curious newcomer, or someone just starting your hair journey, we want you to feel like Loxx Hair Inc. is for you. Through thoughtful design, inclusive messaging, and genuine care, we aim to foster a community that uplifts, inspires, and grows together.
Looking ahead, our vision includes more than clips. We’re developing experiences and educational classes to help our community learn, connect, and thrive — from styling tips and hair care workshops to inspiring conversations with industry pros. Your voice matters here. With every purchase, every interaction, and every shared story, you're helping us shape something truly beautiful — together.
If you’d like to tell us about your Loxx or have any questions at all please email Hello@loxxhairinc.co.uk or DM us on instagram @loxxhairinc, our founder Chad loves a chat!
